Annual Conference

Agenda

A number of informative and engaging sessions will be available for members across all days of the conference!

VIEW ENTIRE SCHEDULE

VIEW CURRENT SESSIONS

Presenter Slide Deck Template

Hot Topics and BOF Questions Form

Registration

Rates for the conference are as follows:

• Early Bird Full Conference - $325 (ends 10/18/2024)
• Regular Full Conference - $425 (beginning 10/19/2024)
• Sunday & Monday - $225
• Monday Only - $200
• Monday & Tuesday - $275
• Tuesday Only - $200
• Tuesday & Wednesday - $225

CLICK HERE TO REGISTER

Sponsors

If you are a potential sponsor we are appreciate your interest! Please visit our sponsorship website for more information.

List of sponsors for the 2024 Annual Conference.

Location and Conference Hotel

The 2024 Annual Conference will be held at the Embassy Suites by Hilton San Marcos Convention Center. Booking Link: TACRAO 2024

Last day to book: 10/13/2024 

If you are unable to secure a room at the Embassy Suites by Hilton San Marcos Convention Center, overflow rooms are now available at the below locations.

Additional Hotels

If you are unable to secure a room at the Embassy Suites by Hilton San Marcos Convention Center, overflow rooms will be at the below hotels. Links will be published when registration opens.

• Holiday Inn Express San Marcos- 900 Barnes Dr. San Marcos, TX 78666 (.06 miles)

• Holiday Inn San Marcos Convention Center- 105 Bintu Dr. San Marcos, TX 78666 (2.2 miles)

• Fairfield Inn & Suites-1250 N IH 35 San Marcos, TX 78666 (6.1 miles)

           Last day to book: 10/26/2024

• NEW Candlewood Suites- 600 Wonderworld Dr. San Marcos, TX 78666

          TACRAO Booking Link

Complimentary breakfast is available at all hotel locations!

Complimentary shuttle service will be provided by Embassy Suites from overflow hotels!

Parking Information

Complimentary parking is available at all conference hotels and convention center.

LAC Co-Chairs

Martha Fraire-Cuellar
Texas State University
601 University Dr
San Marcos, TX  78666
512-245-2367
[email protected]

Strategic Enrollment Management Workshop

TITLE: SEM A to Z

Join us in a comprehensive session exploring the essentials and emerging trends in Strategic Enrollment Management (SEM). Using an alphabetical approach, it will cover current hot topics, challenges, opportunities, and emerging trends. This presentation is essential for anyone involved in shaping the future of student enrollment and institutional success. Higher education institutions are facing unparalleled challenges and changes; this presentation aims to equip you with a full spectrum of topics to navigate this dynamic landscape effectively.  Walk away with a robust ABC toolkit that will empower you to implement SEM tools and strategies in the ever-evolving narrative of higher education.

PRESENTERS:

Dr. Kimberley Buster-Williams, Associate Vice Provost for Student Success at The George Washington University
Dr. Christopher W. Tremblay, Executive Director of Enrollment Management and Student Affairs at the University of Michigan’s Taubman College of Architecture and Urban Planning.

Dr. Buster-Williams and Dr. Tremblay both co-lead AACRAO’s Strategic Enrollment Management (SEM) Endorsement Program.

President's Dinner Speaker

Aaron Alejandro - Executive Director, Texas FFA Foundation

Aaron Alejandro is Executive Director of the Texas FFA Foundation located in Austin, Texas. In his non-professional hours, Aaron consults with businesses, organizations, education, and youth clubs about ways to improve organizational and individual
performance. He has more than 30+ years of experience in management, personal and professional training. As an
inspirational speaker, his unique style of delivery transcends all age groups and corporate cultures offering a clear message of
personal dynamics for success.

In his position with the Texas FFA Foundation, Aaron has established relationships with sponsors and individuals resulting in significant stakeholder engagement. With more than 270,000 students enrolled in agricultural science courses and Texas FFA
membership with more than 170,000+ members, Aaron’s efforts are bringing much needed “fuel” - in the form of sponsorships - to
help make dreams come true. For more bio information, click here.

Closing Keynote Speaker

Bobby Lothringer, Executive Director of Enrollment Services & University Registrar, Southern Methodist University

Title: “Goodyear Stores, Cotton Fields, & TACRAO: Unexpected Leadership Lessons”

Leadership training often involves formal methods—books, workshops, and professional development. However, the most profound leadership lessons frequently come from unexpected sources and everyday experiences. In this closing keynote, you will hear how some unconventional experiences—from growing up in a Goodyear store to laboring in cotton fields and engaging with TACRAO—can impart invaluable leadership insights.

Through some old-fashioned storytelling, discover how these seemingly ordinary experiences offer powerful lessons in how to foster a work environment that values the individual and the team. See how the most unlikely of settings can shape and enhance your leadership journey, and gain fresh perspectives on applying these lessons in your own life and career.